No, this is not a joke and this is not a tease. Your heard me. It's happening and it's true. The cult Parisian designer Isabel Marant is coming to town and bringing her delicious garments to Mayfair's finest street to reside at 29 Bruton. While no official opening date has yet been announced, you can be sure that there will be buzz, fashion lights and beautiful people populating the new space and strutting their stuff with her latest collection through the streets of London. Marant will move into a 3,5000-square-foot premise, and will become neighbour to Matthew Williamson, Stella McCartney and Diane Von Furstenberg. Yes, dear. I did say the Finest.
Being a hardcore fan myself since 2004, I've never once not seen her catalogues, and never once not bought anything from one season to the next. I've always clung like glue to her ankle boots, floral prints and skin-tight leather trousers. And her knits have a way to make any look seem effortless yet feminine. There's something to be said about laid back French fashion. It's just undeniably cool.
Take a look at her exquisite A/W 11 collection here.