Thursday, 21 January 2010

Why? Cos You're Worth It

It's been a while since I've written anything on fashion and I thought it only appropriate to do so under very strict conditions. We live in recessive times, you see. And that means that we are now more frugal, more careful and much more conscienscious about what we're spending our money on than ever before. It's not even an effort any longer. We do it naturally, it's part of our generational DNA. We look at shopping as an investment, as a smart decision. We may impulse-buy a times, but even an irrational shopping spree has "economic recession" written all over it. We, as shoppers, have given places like Primark another amazing year and an anti-cyclical boost up the hill. H&M is booming, so is Zara, Topshop and so on. The recession also means that we have had to accentuate our creativity through our clothes even more so than before, just because the high street brands sometimes lead to another recessive shopper having purchased the same leopard coat as you.




Cos store, on 222 Regent Street (Whitefields and Soho), not a secret to any of my readers, I'm sure, is how you can prevent that exact case scenario. The sister store of H&M, born out of Swedish wedlock between H&M and London Fashion Week '07, is a perfect miracle solution to the recessive ordinariness we've been plagued with. You'll find all the cool pieces you've been missing from your closet, low prices and very little replication on the street. Cool items like camel cropped leather jackets, tye-dye dresses, Jill Sander-type boyfriend shirts, fun and original harem pants, cute clutches, accessories and cheap tees are all unique and sure to make heads turn.



 

You'll also find some fierce trans-seasonal outfits, from knee-high socks and winter bermudas (!!!) accompanied by a loose knitted sweater, to navy (it's all about the navy) and marine striped t-shirt dresses and tops.




So the trick is, shop the high street, definitely. But be creative. There is nothing more irritating than thinking you have found the dress of your dreams at a killer price and your next door neighbour has got the exact same one.

10 comments:

  1. I absolutely love Cos. Need to get down there, thanks for the reminder!

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  2. Such great finds and I love how you encourage the creative flair. Stop by my blog today sweetie so you can pick up your over the top blogging award! Congrats and you deserve it...

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  3. How fun to find a store with great selections (and trendy to boot) at low prices!?

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  4. These look so comfortable! Love!

    New here and totally staying! Love your blog dear!

    xoxo,
    andyquirks.blogspot.com

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  5. that looks like a really cool store! i havent heard about it before, kind of strange we dont have it in norway.

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  6. Linn: Yes it really is quite weird that they dont ahve it in norway considering its a scandi born store...check out online though as it might happen soon. the store is gaining more and more popularity here.

    Andy: great to find your blog too!

    Laura: thanks so much for the blog nod. I couldn't agree more about yours darling:)

    JMW: I know! I love discovering these types of places...esp in London where I am ruining myself day after day!

    Victoria: defo pop by Cos on your next trip home, its quite fantastic.

    Caroline: Which Cos do you usually go to? I'd love to try the other ones too...

    xxx LZ

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  7. I looove Cos - I could spend an absolute fortune there! xx

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  8. OMG i couldn't agree with you more!
    i absolutely hate it when someone else has the same thing as me (which is always the risk with buying a dress for an event at say zara, h&m etc...) i can't wait to go back to london and check this place out!
    www.herstylewaysuk.blogspot.com
    xx

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  9. thanks for sharing this with us ! I will definetly go there next week when I visit London ! :)

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