A couple of my friends have been "launching their own businesses" lately and I've been feeling quite sentimental about it all. Not only does it impress me so much that a 20 something year old can quit her regular day job to dedicate her time and energy to something she really loves and feels passionate about, but it also makes me so proud to know someone who has this much determination and passion for a personal project. In New York, I used to meet tons of young entrepreneurs. They would always leave me bright-eyed and curious to know more about their passion, their decisions to do it, their relentless ambition and their thirst for success.
Surely enough, my friend Christina and her friend and business partner Louisa have come to London all the way from the Big Apple to present their new Guy French blazer collection next Thursday, March 25th from 6-9pm, at an intimate trunk show in a Chelsea home. Their collection of cool and original jackets is so hot that they've already managed to get articles published in Daily Candy and WWD and many fashion blogs. Guy French jackets have only been around since February but they sure are popular and are already selling like hot cakes in trunk shows all over the US.
The line is directly inspired by the women they know. They're smart, sophisticated women--who have lived in some of the most dynamic cities in the world--with great taste and an eye for good value. The Guy French ladies even named their first line after them. The Camille jacket (below) is one of them- loose, relaxed and sophisticated, it personifies its namesake perfectly: a young Parisian woman working in crisis communication in New York.
They are starting small to focus on the fit, attention to detail, and quality of materials. Each of their garments--showcasing colorful, patterned, 100% silk liners, imported Italian wool and 4-ply silks fabrics--are made by hand in Manhattan. All jackets are made to order for £250-400 and are available at trunk shows and online.
If you are interested in attending the trunk show, please RSVP and ask for address details at email@example.com, reference Emily at LondonZest, and they will put you on the list. There is of course no obligation to buy, just an excuse to view the jackets and mingle with other ladies. Hope to see you there!