I've never considered myself to be a Vintage-junkie, finding the new and fresh scent of never-worn clothing on my skin much more exhilarating than the old and stuffy smell reminiscent of an old lady's medicine cabinet. I guess I'm a bit OCD that way, scrubbing every corner of my flat, shining the kitchen counter til it shrieks and picking at every ball of dust I find in my way. At the risk of sounding like a hygiene freak, I have to admit I find my skepticism towards vintage clothing to be at par with my obsession with cleanliness- and in my mind skepticism and obsession are equally hard to shake.
I have, however, been surprisingly more open-minded towards vintage shopping lately as I continue my journey through London's hidden gems and observe that vintage stores actually sometimes protect the city's most bejeweled objects and garments.The West End treasure trove, Fever, is one of those places, one of those fairy-land magical places.
Filled with unique and old-fashioned pieces alike, the racks of Fever feature quirky dresses, blouses and blazers, with fashionable cuts and trimmings, and lots more to dream about, for prices even dreamier, and scents even lovelier.
The sale season is calling your name and spelling it out on the glossy windows of the Eastcastle Street vintage clothing boutique. You can't escape the Fever!