Wednesday, 3 February 2010

Everybody's Got the Vintage Fever!

I've never considered myself to be a Vintage-junkie, finding the new and fresh scent of never-worn clothing on my skin much more exhilarating than the old and stuffy smell reminiscent of an old lady's medicine cabinet. I guess I'm a bit OCD that way, scrubbing every corner of my flat, shining the kitchen counter til it shrieks and picking at every ball of dust I find in my way. At the risk of sounding like a hygiene freak, I have to admit I find my skepticism towards vintage clothing to be at par with my obsession with cleanliness- and in my mind skepticism and obsession are equally hard to shake.

I have, however, been surprisingly more open-minded towards vintage shopping lately as I continue my journey through London's hidden gems and observe that vintage stores actually sometimes protect the city's most bejeweled objects and garments.The West End treasure trove, Fever, is one of those places, one of those fairy-land magical places. 


Filled with unique and old-fashioned pieces alike, the racks of Fever feature quirky dresses, blouses and blazers, with fashionable cuts and trimmings, and lots more to dream about, for prices even dreamier, and scents even lovelier. 
The sale season is calling your name and spelling it out on the glossy windows of the Eastcastle Street vintage clothing boutique. You can't escape the Fever!


  1. I love vintage! And though the stuffy smell gets to me as well during shopping, i ignore it and just focus on the fab finds. Then all my buys go straight to the laundry of course.


  2. That looks like a great shop. I hear what you are saying about work surface scrubbing. I'm 'particular' to say the least ha! I always wash my purchases too, although some things are never the same afterwards...

  3. Oh I have the perfect link for you ....

    Take a peek - Angels the huge costume / vintage store are having a MASSIVE sale.

  4. Andy and Lullibags: totally agree about the laundry! I would never wear a second hand anything without throwing it in the wash first!

    Victoria: thank you so much for the tip! I'm totally going to check it out!

    xx lZ

  5. I got it! Looks like a great shop!

  6. You really hit the nail on the head for me with your thoughts on vintage clothing but it's something I'm coming around to more and more lately. I haven't found or bought anything yet but I think I may check this shop out next time I'm in London... sounds gorgeous! Have you seen Atlantis Home's blog? She has an online vintage store too with items to die for! She's Jane Aldridge's mum, (Sea Of Shoes) blog. Both have some amazing photographs. x

  7. The cats out hte bag...

    my misses loves this shop, it was her best kept secret until now, great minds think alike.

    Some secrets are best kept to yourself, just playing.

    Yours N